VP of Marketing discusses a waste management business investment
The redbox+ Dumpsters franchise story is very much the story of the American dream. What started out as a sketch on a notebook, redbox+ Dumpsters has since evolved into an industry innovator in the competitive and booming waste management industry. Over the years, redbox+ Dumpsters has built its name and reputation on a patented roll-off dumpster and portable toilet product, as well as best-in-class Kenworth trucks custom designed for redbox+ Dumpsters.
“Redbox+ Dumpsters is a site service solution for the construction world, as well as for residential use,” says Lyle Blanchard, Vice President of Marketing. “But really, redbox+ Dumpsters is the only company that offers a combination portable restroom, roll-off container in America today.”
In this wide-ranging interview, Blanchard talks about why redbox+ Dumpsters thrives in the waste management industry, the brand’s specialized products and why now is the time to invest.
What sets redbox+ Dumpsters apart in the waste management industry?
Really, our patented portable restroom and roll-off container gives us a huge advantage because any work site is going to need both of those services. We’re providing a worker-focused site service; you get the restroom, and you’ve got the roll-off container. It’s really just a matter of efficiency; you don’t need to leave the site to use the restroom or call another company to rent one. It’s all right there.
And you also put a major emphasis on customer care, right?
Absolutely. We’re locally owned and operated in every one of our locations throughout the United States. And so you actually are talking to an owner when you call, unlike some of the mega-waste industry companies, where you are going to be routed throughout the entire call system. With us, you’re going to talk to somebody who has a vested interest in serving you and your project.
And redbox+ Dumpsters also just rolled out new Kenworth trucks. Can you talk about that?
Oh yeah! They are outfitted to be able to handle all of our product lines. We’re rolling state-of-the-art equipment from Kenworth, and we actually have some concierge programming that’s in place with Kenworth dealerships throughout the country, and that’s another benefit as well.
How do you become a top-performing redbox+ Dumpsters franchisee?
You have to be someone who understands that in the service industry, customer service counts. The ideal franchise candidate should really have a commitment to the customer care standard – someone who will take a late phone call and react to it in a positive way. We’re in an industry that’s plagued with subpar service in many ways. And I think one of the things that separates redbox+ Dumpsters is that we are there when you need us, no matter when.
What are some of the advantages of being part of the BELFOR Franchise Group?
I’m a big believer that people matter. And I think the team that came through the BELFOR Franchise Group is high on ethics, and they do what they say they’re going to do. And also, the ability to take a family approach across all the different services that come out of the BFG brands. I think that’s a value that we never had before, without a doubt. But again, ultimately, it’s people. They’re pretty fantastic.
Why is now a good time to invest in redbox+ Dumpsters?
Because people have an opportunity to build a business. With all the benefits now with BFG, it’s a totally different opportunity. It’s a better, bigger opportunity, without a doubt.
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